Birchtree Performance HR

A Division of Birchtree Global, LLC

Leverage your human capital to increase financial performance.

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Global Market Entry Leadership Program

Irish Cultural Center in Paris
January 20-25, 2025

The Global Market Entry Leadership Program gives participants a customized detailed guide to establishing their business in a foreign country. When completed company leadership teams will have an actionable market-entry outline to set up their company in their chosen country.

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What We Do

Birchtree works with a wide range of companies to increase the financial performance of their human capital assets. We do this by improving HR strategy, skills, retention, bench strength, training, total rewards, cost reduction, and management agility.

Transforming Human Resources

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Your only competitive asset!

How BPHR Increases Financial Performance in Companies

BPHR is transforming the way organizations use their human resources to increase financial performance. We do this by linking employee activities to financial metrics then creating adaptive HR strategies and transformative training. Some of the activities in which we specialize include:

Adaptive HR Strategies

  • Identifying Remote Work Practices

  • Creating Hybrid Work Structures

  • Recommending Retention Focused Benefits

  • Establishing Competitive Compensation

  • Implementing HR Governance

  • Documenting HR Engagement

  • Creating Retention Strategies

  • Implementing HR Strategic Plans

  • Providing Competitive Research

  • ISO HR Compliance Certifications

Transformative Training

  • Developing Performance Upskilling

  • Focused HR Financial Training

  • Teaching C-Suite Sales Engagement

  • Growing Competency Improvement

  • Evaluating Global Market Readiness

  • Developing Executive Skills

  • Building High Performance Teams

  • Cross Cultural Communication

  • HRCI and SHRM Training and Certification

If you’re not doing these things in your organization, how will you compete with companies that are?

Need to improve the financial performance of your workforce?

Birchtree Performance HR Experts

Janet Walsh Profile

Dr. Janet L. Walsh – Managing Partner

Dr. Janet L. Walsh is the CEO and President of Birchtree Global, LLC, parent company of Birchtree Performance HR.  Dr. Walsh has worked on-the-ground establishing business operations in 82 countries and all 50 US States directing teams of lawyers, CPAs, finance, and HR leaders. Corporate experience has included Vice President and Director of Global Human Resources in Fortune 500 multinationals where she led HR operations in over 30 countries.  She is a noted thought leader, researcher, and speaker on global market entry, global human resources, Cuba, and HR financial performance. Her research is published in multiple journals.

She serves on The Explorers Club Board of Directors as Chair of Ethics and Governance, The Human Resources Certification Institute where she sits on the Finance Committee, the Doyly Carte Foundation, and the Editorial Board of the International Journal of Management and Marketing Research.

Dr. Walsh is an amateur archeologist and has worked on multiple archology and paleontology projects in the US and overseas.  She is also an award-winning watercolorist whose paintings have hung in the Booth Museum of Western Art, the largest Western Art Museum in the US.  A competitive equestrian, she regularly competes in cross country events winning the 2021 division championship in the 50th anniversary of the Peekskill Rotary Horse Show.

Dr. Walsh holds a BA in Economics from Bucknell University, an MBA from Loyola University and a DBA from the University of Phoenix.  She is an adjunct professor and lecturer in global business and HR at Columbia University, NYIT, and Fairfield University.

Areas of Expertise

  • Global Market Entry
  • Global HR Strategy and Tactics
  • Compensation and Benefits
  • Financial Performance of HR Operations
  • Corporate Training
Kevin Richeson

Kevin Richeson – Partner
Executive Development

Kevin is a results-driven, forward-thinking leader, and seasoned business partner, who leverages his extensive global experience to guide corporate growth and success. Kevin specializes in transformational HR leadership, executive coaching, developing employer brands, creating a great service culture, training, and developing world-class human resources processes to help client organizations improve financial and operational performance.

Kevin’s executive experience includes work as Chief People Officer and VP Roles at the Ritz-Carlton Hotel Company, Carnival Cruise Lines, and Espire.  In his work with executive leaders he launched the HR function at high-end entertainment companies, created and developed HR infrastructure for award-winning companies.  Kevin holds a Bachelor of Arts Degree from the University of Missouri, Kansas City and professional teaching certification from the University of Missouri.

Areas of Expertise

  • Strategic Planning
  • Service Culture Training
  • Executive Coaching
  • Business Ethics
  • Leadership Transformations
  • Organization Development
Ken Pinnock

Ken Pinnock MS, SHRM-SCP – Partner
HR Engagement

Ken is the Director of People Development who leads talent management and organizational development programs and initiatives for the University of Denver, in Denver Colorado. His work in human resource management includes working with a variety of organizations throughout the US and internationally on HR strategy, organizational design, employee relations, workforce planning and performance management, and HR policy development, legal compliance and business ethics throughout the US, Canada, EU and Asia. Ken is a facilitator for the Society for Human Resource Management (SHRM) and leads SHRM Certification preparation courses, employee engagement and HR business partner both in-person and virtually.

He is a Certified Coach with the Institute of Social and Emotional Intelligence (ISEI). Ken was recently published in the International Journal of Business and Financial

Research on the topic of addressing workplace bullying behavior from high performing employees.

Areas of Expertise

  • Leading Change
  • Team Facilitation and Mediation
  • Individual and Team Development
  • Strategic Planning
  • Workforce Planning
  • Organizational Assessments
Daya Haddock

Daya H. Haddock – Partner
Transformative Training

Daya is the CEO and President of TIA Inc., a transformation leader – building modern employee training and continuous learning platforms with state-of-the-art technologies. For 20 years, she has provided executive management for TIA and maintained a strong partnership with Oracle to deliver TIA’s custom training solutions in 23 countries and throughout the US. Daya is noted for strategic L&D (Learning and Development) and change management programs that provide employee engagement, meet compliance requirements, and deliver increased financial ROI on enterprise systems and software. 

Her area of expertise includes human capital development, technology advances, global employee engagement, strategic planning and communication, cultural change management, and of course organizational learning. Specifically working on global ERP implementations with both Oracle and SAP, she has strong knowledge of business processes in Finance, Procurement, Supply Chain, Sales, Customer Service, Shop Floor, and Warehouse. She has extensive work experience in the technology, manufacturing, energy, entertainment, and food and beverage industries.

She is a frequent speaker at professional conferences and presents globally about how training is changing, the value of modern learning, and sharing client success stories presenting at global conferences, such as World Trade Center, Women in Technology (WIT), UK OUG, COLLABORATE, CIO Forum, On-Line Learning, and Oracle OpenWorld.

In addition to speaking she authored an eLearning section in the book Business Driven Information Technology: 100 Answers published by Stanford Press.  Quest Insight Magazine – Spring 2020, Customer SpotLight – Ajinomoto Foods Re-Imagines Training with a JDE 9.2 Upgrade. Article on both the technical and human side of change with training, change management, and communications.  Oracle Knowledge Bite Newsletter – Classroom-Webinar-YouTube-VR-Cloud… How DO YOU Learn Now? Article from virtual sessions published to share how training strategies have changed and the insights on newest blended learning trends.

Areas of Expertise

  • Global Market Readiness
  • Performance Upskilling
  • On-Line Learning
  • Global Market Readiness
  • Team Building
  • Digital Transformations
Daniel Morris' profile photo.

Daniel Morris – Partner
Business Services

Daniel Morris, CRPC, CRPS, is a financial services professional with over 30 years in the financial services industry. With a specialized focus on business services, including fiduciary investment management and 401(k) plans, retirement advising, wealth management, and insurance services, Dan has established himself as a go to resource in his field.

Dan helps his clients make more informed, effective financial decisions that leave them feeling relieved, confident, and empowered. His objective financial advice and comprehensive approach is tailored to reflect his clients’ goals beyond just their finances. He takes great joy in helping clients attain the lifestyle they’re striving for, maintaining that lifestyle for the rest of their lives, and retaining that lifestyle for generations to come.

Since 2015, Daniel has been an integral part of the Belpointe Asset Management team where he serves as Senior Financial Advisor. In this role, he provides strategic guidance and comprehensive financial solutions to diverse clientele, including hi-net-worth individuals, business owners, and corporate executives. Prior to Belpointe, Dan was at Wells Fargo Advisors, where he was a financial advisor within the private Client Group. He has also held similar positions with Bank of America and Merrill Lynch.

Dan received a Bachelor of Arts degree from Bucknell University, has passed his Series 66 securities examination, and is a licensed insurance producer.  He is a Certified Retirement Planning Counselor (CRPC) and Certified Retirement Plan Specialist (CRPS).   he possesses an in-depth understanding of the complex regulations and responsibilities involved in managing retirement assets. Dan assists businesses in designing and implementing 401(k) plans that are both cost-effective and tailored to the unique needs of their workforce.

Outside of his professional endeavors, Dan is an active member of his community. He believes in giving back and has been involved in various philanthropic activities, supporting causes related to education, healthcare, and poverty alleviation.

Areas of Expertise

  • Retirement Planning

  • Investment Management

  • Financial Regulations

  • Corporate Insurances

  • Workforce Benefits

Laura Persky profile photo.

Dr. Laura Persky – Partner
Corporate Education

Dr. Laura Persky is an experienced corporate and academic leader and educator.  She served most recently as Associate Dean and head of the School of Professional Studies at Manhattanville College, where she led the program directors, faculty, and advisors, and developed curriculum for the graduate business programs.  Her focus was on creating practical, industry-driven curricula using current theory and practice.  Laura’s research emphasizes leadership communication, corporate culture, and employee engagement.

Dr. Persky’s recent consulting projects have focused on turning qualitative research data into quantitative learning.  She has worked with nonprofits and corporations to mine usable data from employee interviews and 360 reviews.  She is an adjunct professor in the graduate program at the University of Maryland Global Campus.

Before entering academia, she worked in brand management and advertising for several major companies, including Playtex Baby, Pepsi, and Revlon.  She is experienced with managing and growing brands and businesses and enjoys teaching others to do the same.  Dr. Persky has a strong combination of business and education skills and a passion for helping others achieve their potential.

She was a founding board member of the Westchester Multicultural Chamber and is currently on the Business Advisory Board for Project Search, a training program for Autistic Adults.  When Laura is not working, you may find her on the tennis court, hiking the local trails, or participating in one of her volunteer activities.

Laura has a Doctorate in Education and Executive Leadership from St. John Fisher College, an MBA from New York University, and a BS from the University of Colorado, Boulder.

Areas of Expertise

  • Curriculum Design

  • Training and Development

  • Corporate Culture

  • Employee Engagement

  • Brand Development

Learn More

ISO Compliance

  • It is here.
  • ISO Human Resources Management Compliance.
  • Is your firm compliant and competitive?
  • Does your HR and management teams know what is required and how to leverage this designation?
  • If not, time is running out.
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From Theory to Results

Birchtree HR Representative Clients

  • ADP

  • Blossman Gas

  • CP Kelco

  • Desert Plastics

  • EMS Technologies

  • Jenny Craig

  • Gross Duke Nelson

  • LinkedIn

  • The Ride

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Request Consultation

If you would like additional information or to brainstorm your current challenge send us a note and we will call at your convenience.